Southern University reached a deal with WBRZ-TV for them to become the official television station.
The partnership with the HBCU that mirrors its established relationship the station already had with LSU.
The announcement came during Southern’s annual Jag-A-Thon, where WBRZ CFO Ralph Bender framed the move as both a business decision and a community investment.
“There are two major universities in this town,” Bender said. “We want to be a two-cat sponsor.”
The partnership will go beyond game coverage.
WBRZ confirmed it will also invest directly in Southern’s Mass Communication program. Providing resources to improve student training, access to modern media tools, and professional development.
The players
WBRZ
The local ABC affiliate station in Baton Rouge, Louisiana that has now become the official television station of Jaguar Athletics.
Ralph Bender
The CEO of WBRZ who announced the historic media partnership with Southern University.
Marshall Faulk
The NFL Hall of Famer who was recently hired as the new head football coach of Southern University.
Chris Powers
The voice of Southern University Athletics who spoke about the significance of the media deal with the locally-owned WBRZ station.